As a designer at SFJAZZ, I executed the Season 1 campaign under the direction of Butler, Shine, Stern & Partners. Key deliverables included outdoor signage, brochures, catalogs, print ads and online ads to promote the organization’s first season in the new SFJAZZ Center.
Throughout Season 1, I created ads to promote SFJAZZ's programming, which were featured in print publications, such as the one here for SFWeekly.
SFJAZZ's website featured Season 1 programming.
Season 1 was promoted on external websites, such as SFWeekly, KPIX, and CBS through a series of banner ads.
The branding was carried over to other aspects of the organization, such as SFJAZZ's membership initiatives.
A Membership Renewal Package campaign was initiated to remind members to renew their membership.
A membership card package was sent to new members and included two cards and a letter about their membership.