Graphic Design & Illustration
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31st Annual San Francisco Jazz Festival

SFJAZZ paid tribute to saxophonist Joe Henderson by commissioning its long-time collaborator Mark Ulriksen to create an illustration for the 31st Annual San Francisco Jazz Festival. In addition, the key art was created to celebrate the opening of the Joe Henderson Lab in the SFJAZZ Center. I created a logotype that complemented Ulriksen's illustration and the identity was carried over to a brochure, print and web ads and signage to promote the performances.

BROCHURE COVER

BROCHURE COVER

<I>DOWNBEAT</I> PRINT AD

DOWNBEAT PRINT AD

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PROMOTIONAL CARDS FEATURING THE FESTIVAL'S TALENT

PROMOTIONAL CARDS FEATURING THE FESTIVAL'S TALENT

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BRAND GUIDELINES & DOCUMENTATION

BRAND GUIDELINES & DOCUMENTATION